Switzerland · Alpine Guide

Go where
the mountains
begin.

A visual guide to Switzerland's alpine villages, crystal-clear lakes, historic cities, legendary rail journeys and places worth taking the long way to reach.

CH Four languages
One country
01 / Destinations

Switzerland,
in every direction.

From urban lakeside cities to high Alpine valleys, Switzerland packs remarkably different landscapes into a compact country.

01 / ALPS

Interlaken

Gateway to lakes, peaks and the Bernese Oberland.

02 / ICONIC

Zermatt

Matterhorn country.

03 / LAKE

Lucerne

Lake, old town and mountains.

04 / VALLEY

Lauterbrunnen

Waterfalls beneath towering cliffs.

05 / CITY

Zurich

Urban energy beside the lake.

02 / Alpine route

Four days.
One unforgettable loop.

A sample journey combining city streets, lake views, mountain villages and some of the country's most spectacular scenery.

DAY 01

Zurich → Lucerne

Start beside Lake Zurich, then head south to Lucerne. Walk the old town and finish beside Lake Lucerne.

DAY 02

Lucerne → Interlaken

Take the scenic route toward Interlaken and discover the landscapes around Lake Brienz and Lake Thun.

DAY 03

Interlaken → Zermatt

Travel deeper into the Alps and arrive beneath the Matterhorn in the evening.

DAY 04

Zermatt → Glacier Express

Slow down and let the landscape become the journey. Mountain valleys, bridges and panoramic windows.

03 / City breaks

Swiss cities
have altitude too.

Historic old towns, lake promenades, museums and mountain views are often only minutes apart.

01

Zurich

A lively mix of old town streets, lakefront walks, design, culture and modern city life.

02

Bern

Arcades, fountains, sandstone architecture and the historic old town at the heart of Switzerland.

03

Geneva

Lake Geneva, international institutions, parks and a distinctly French-speaking atmosphere.

04

Lugano

Palm trees, Italian-speaking Switzerland, lake views and Mediterranean energy.

04 / By rail

Let the train
be the attraction.

In Switzerland, getting there can be part of the trip. Panoramic routes cross lakes, valleys and high mountain passes, turning the journey itself into an experience.

Glacier Express ALPINE
Bernina Express PANORAMIC
GoldenPass Express LAKES & MOUNTAINS
Luzern–Interlaken Express SCENIC
05 / Taste Switzerland

Come for the views.
Stay for dinner.

Swiss cuisine changes from region to region, from fondue and rösti to Ticino's Italian influence and specialities from Graubünden.

Mountain classic

Fondue

Warm, simple and made for long evenings.

Swiss tradition

Rösti

Crispy potatoes with endless regional variations.

06 / Swiss identity

Four languages.
Countless local stories.

Deutsch German-speaking Switzerland
Français Western Switzerland
Italiano Ticino & southern valleys
Rumantsch Graubünden
Alpine Guide

Keep Switzerland
on your map.

Occasional inspiration for mountain escapes, scenic routes, city breaks and places worth adding to your next Swiss itinerary.